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Case Study #2: Joey Advisor Pushes His Articles on Social Media and Email Marketing

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“I love blogging on a regular basis but how can I market my blog and thus, increase it’s readership?”

Create content, blog it and repeat. Joey Advisor has been consistently blogging ever since he has found that it effectively helps drive traffic to his website. However, he’s been brainstorming ways to proactively market his blog as well, especially after he heard of these two facts:

  • On average advisors with No online Strategy gets monthly traffic of 100 compared to with advisors with a strategy of 500 - 1,000
  • On average advisors with No online Strategy have a conversion rate of 0.5 % compared to advisors with a strategy have a conversion rate of 1% - 2%

Solution:

One day, Joey Advisor calls into support to get some advice: “Social media marketing is the way to go now. You can share all your latest articles on LinkedIn, Facebook, Twitter, you name it! You can also do this automatically through the Hootsuite integration located on your dashboard.”

While Joey Advisor implements Hootsuite to his website, an idea comes to mind. He also would like to share his blog posts using email marketing. Good thing AdvisorWebsites.com also provides an integration with MailChimp so he can share his latest blog posts with people in his mailing list.

The joy doesn’t stop there though. Mailchimp also provides Joey embed code that creates a form so people can sign up to his newsletters directly on his website. To place the form on his site, Joey submits a support ticket along with the embed code.

Key Facts

  • On average advisors with No online Strategy gets monthly traffic of 100 compared to with advisors with a strategy of 500 - 1,000
  • On average advisors with No online Strategy have a conversion rate of 0.5 % compared to advisors with a strategy have a conversion rate of 1% - 2%

 



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