How to write a blog post from scratch

Posting fresh content on your website and sharing that content on social media regularly is the best way to boost your social media ranking. You are probably annoyed of having to hear it again but it is a fact. If ranking high on google is a high priority to you then getting a new blog post on your site at least once a week is vital. Hiring someone to put unique fresh content on your site can be expensive. Writing it yourself can be daunting but here are a few tips that can help you become a regular blogger!


Important Note: If you are affiliated with a financial institution you need to check with your compliance team if you can write blog posts, what you can write them on and is there any criteria you must stick too. This can save you a lot of compliance pain in the future


1. Create an Editorial Calendar


And plan out your blog schedule for the month. An editorial calendar is simply a schedule where you figure out the days you will be posting your content, what the post will be about (working title) and (if you have more than one author for the blog) who the author of the content is. Laying out the working titles is a huge time saver when it comes to sitting down and actually writing the content. Instead of starting from scratch you now have ideas on the topic of your post, which will no doubt trigger other ideas on the topic. Interested in creating an editorial schedule for yourself? We’ve created a handy template for your needs, just shoot us an email and we’ll send one your way!


2. Choose a Topic you are Knowledgeable on and that Interests You


Write on what you do. Chances are if you’re taking the next step to establishing yourself as a thought leader in the financial industry, you’re probably quite knowledgeable on a topic or two. For example, I could never  in a million years explain what retirement plan is beneficial to a certain person because I just wouldn’t know where to start. But you do. Break down the topic for people like me who don’t have a lot (or any) knowledge on the topic. Your readers will recognize your expertise and appreciate learning from you.


Very Important: If you use any statistics you must reference the source of that statistic. Missing source information is one of the most common reasons blog posts get rejected by compliance


3. Know Your Audience


Taking the time to figure out your buyer personas will cut your writing time down as well. Client personas are simply your ideal client, we’ve created a simple template you can use to discover yours.


Just think of the clients you deal with most often and what they would enjoy reading.

Understanding your client personas adds value to your content, just by keeping the reader’s interests in mind.


4. Break Down the Post


Once you have solidified the working title you’re writing on, a good idea is to break down the article into a rough outline. Not only will it ease the writing process, because as you begin the writing process you can add to sections as ideas strike, but also the reader will appreciate your content more. It’s pretty much accepted that traffic that lands on your blog will skim articles to find if the information is what they are looking for. Make it easy for your audience to spot your key points using headings and subheadings to break up the text.


5. Limit Distractions


It may seem like a bit of an obvious suggestion, but to cut down on the time it takes to write a solid blog posts, you need to limit outside distractions such as email, text or calls. It’s hard to sometimes justifying stepping away from these important aspects of business, but studies show that producing this valuable content increases traffic to your site, and in the end increases leads generated from your site.


6. Reread and Edit for any Errors


Finally, if you’ve gone through all the effort to write awesome content, it’s important to make sure it reads well. Check to see the spelling is all correct and that there are no slip ups in your sentences. It will help keep traffic that lands on your blog, stay on your blog! Taking the extra step will also help people see you as credible, knowledgeable source who takes time and attention to the content you produce.



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