SEO stands for Search Engine Optimization which is the process of adjusting your website to rank higher in search engine queries. It’s common for people to feel intimidated by SEO and rightly so; SEO can be tricky! It’s constantly evolving as Google and other search engines change their algorithms (calculations and criteria) for online visibility. However, there are a few basic SEO tricks you can do yourself to help bring more traffic to your website and increase your opportunity to gain new clients!
TABLE OF CONTENTS
- Automated Dashboard Technologies
- Tutorials and Next Steps
- Google Analytics - Tracking Your Website Analytics
- Google Search Console - Tracking Your Health In Search
- Additional Resources
- SEO Package
Automated Dashboard Technologies
The Force dashboard has a wide variety of technologies built in to automatically ensure your website is seen in the best light. While there are hundreds of minor processes the dashboard will handle for you, included below are some of our favorites that impact SEO.
Responsive Templates: Website frameworks are built from the ground up to ensure the best possible display on mobile and desktop, having a responsive template will ensure Google and the other Search Engines have an easy time understanding what your website is about and how it looks. This technology removes the guesswork from existing content and content you create on the site.
Automatic Meta Tag Generation: To ensure you're not penalized by Search Engines, the dashboard will take the information already available in the dashboard to automatically generate a Page Title, Page Description, and SEO Friendly URL. All of these processes improve your ranking within search and the possibility that a prospective client could find your website organically. Once comfortable with the concept of SEO, we recommend manually optimizing your essential pages for the best results.
Sitemap Generation and Advertisement: The Force dashboard already has an idea of all the content you want to advertise on your site, why not have it automatically take the next step forward and compile it into a neat package to provide to search engines? The Website will automatically catalog any new pages and update you make to the site, allowing search engines to easily get the full picture. The sitemap is automatically included in the Robot.txt file, the first place a search engine will look.
Automatic Image Resizing: While we always recommend optimizing your images prior to upload, the website has your back just in case. Force will automatically generate optimized versions of images ensuring both Desktop and Mobile users get the highest possible quality with the shortest possible load, speeding up the feel of your website.
Basic Statistics: With Analytics software built right in, the dashboard starts collecting information about your most popular pages and general website traffic once your website has gone live.
Tutorials and Next Steps
With an understanding of how the Dashboard has your back, let's look forward and think of the best practices we want to follow and understand additional steps that can help improve the ranking of the website.
Now with the dashboard optimizations out of the way, you'll want to get set up with Google Services.
Google Analytics - Tracking Your Website Analytics
Google Search Console - Tracking Your Health In Search
Don't have the time or know where to start? Advisor Websites currently offers a Search Engine optimization package to get you up and running. Visit our website to learn more.