This statistic means that users reached a page that does not or no longer exist. Some reasons include but are not limited to the following:

• Archived Pages
• Pages with different URLs from old websites
• Pages that no longer exist on the current website
• User mistakenly typed a URL for a page that doesn’t exist

In order to lessen the number of “page not found”, we will need to redirect the pages we know result in this message to new pages. 

Submit a ticket here with a list of pages you would like redirected and where you would like to redirect them and we can help you with that! 

Note that your website's built-in statistics, unfortunately, do not provide a list of these pages that were not found. If you have Google Analytics set up, you will be able to find it there. If not, I recommend adding this for later reference. 

If you know some but not all of these pages, our team can start with that as well!