Interpreting Dashboard Statistics

On the ‘Statistics’ tab on the dashboard of your site you will be able to access several key statistics info-panes. Equipped with that data you will be able to make educated changes that will increase the likelihood of your visitors to convert to your clients.


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Let’s take a look at some of the statistics categories that you will see on that page:


Site Traffic – Simply a chronological breakdown the number of unique visitors to your site for the past eight days.


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Top Content – A pie chart that will show what content is the most popular on your site. If you see a trend you definitely want to act upon it.


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Average Time on Site – How long people spend on your site, the longer they are viewing your content the more likely that they will click on one of your awesome CTAs (Call to Action) and convert to being your clients.


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Bounce Rate – The percentage of people visiting your site and leaving it without exploring your site further. The average is anywhere between 30-50%, so the lower the number the better!


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Browser Usage – What browser people are using when visiting your site.


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Users by Country – Showcases the geo-location of people who access your site, this will help to ensure that you are reaching your intended audience rather than having the majority of the traffic from overseas.


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